B2B marketer, recovered engineer. I build the systems that turn marketing into pipeline — and I've been doing it long enough to know what actually works.
I grew up in Stockholm with an engineer's brain and ended up in marketing — which turns out to be the best combination you can have in B2B. I care about what converts, not what looks good in a slide deck.
I've spent years working across HubSpot, Salesforce, Marketo, and Clay, building revenue systems that sales teams actually trust. The kind that tracks what closed, feeds that insight back into targeting, and gets better over time.
I also write about what I learn. No recycled frameworks — just practical insight on ABM, automation, and building pipeline that compounds. You'll find that in the Ninja Manual.
The agency work lives at internationellmarknadsforing.se ↗ — B2B growth for companies that need marketing to mean something.